Use Fonts That Have Different Tones.
Emotions can be expressed through writing. Our perceptions are also influenced by the letterforms that we use to represent words. While some fonts are cheerful and casual, others are serious and businesslike. Typefaces have unique personalities that can give words they display additional significance. Combining typography with various tones when selecting web fonts creates aesthetically interesting contrasts.
The spirit of the person or thing a website will be representing should be taken into consideration while choosing the ideal font combinations. A bright typeface would be appropriate for a toy company, but it wouldn’t belong on the website of a legal firm. On the other hand, even the most serious serifs will drag down a playful site design.
The font you choose for the body copy and the headers is one of the most important factors to take into account. Because of their bigger size, headings allow for more creative use of styled typefaces. You must use a typeface that is readable at reduced text sizes for body copy.
Use Typeface Pairs to Create Contrast, but Not Too Much of It.
Font pairings should be distinctly different from one another; for instance, avoid utilizing a sans serif typeface in a header that is eerily similar to one you’re using in the body of the text. Typeface combinations that are visually distinct but nevertheless work well together are what you want.
Put no more than three distinct typefaces in use.
One web typeface will often be used for the headline and another for the body of the design. Additionally, there may be areas of the layout where you use ornate hand lettering or more stylized type. You only need three typefaces for a single website, despite how alluring the abundance of free fonts may seem.
For their work, many designers choose to work with a typeface superfamily. A family of similar typefaces is called a superfamily. It might have stylistic differences like as sans serif and serif versions, light to heavyweights, italics, and other modifications. Superfamilies are great because they eliminate the guesswork involved in choosing complimentary fonts because they were made with compatibility in mind.
Communicate visual hierarchy through font pairing.
Typography can be used to visually indicate the relative importance of various content sections. The strongest visual impact should be made by headlines, which should be followed by subheadings and body material. Make use of your font choices to clearly define the structure of your material.
Use font size to imply order.
The hierarchy of material is represented by descending sizes of typeface, with the largest font indicating what is most important. Making calls to action and other crucial aspects stand out is another benefit of using all capital letters. However, use caps sparingly—no one wants to feel as though a website is shouting at them.
Vary font colors.
Although you don’t want to use a kaleidoscope of clashing colors throughout your design, changing the text’s tone can make some words stand out. Darker hues indicate text that should be read first, while lighter and darker variations provide a pleasing sense of contrast. Be careful that your font colors don’t blend in with the surroundings when playing with them.