Cross-cultural design: what is it?
Cross-cultural design is, at its most basic, the process of recognizing cultural features and differences and letting them inform design. We take into account the user’s cultural identity. Then, we translate it into a design that is easy and intuitive for them to interact with.
Copy translation is only one aspect of cross-cultural design. It involves recognizing and adjusting to cultural nuances present in text, color, imagery, symbols, and other elements. Socially conscious research is the first touchpoint in the cross-cultural design technique. In order to provide everyone in the digital world with a more fulfilling experience, we must take the time to thoroughly comprehend their cultural origins, values, and practices.
Why is it necessary to design across cultures?
We frequently function under the presumption that all users are from WEIRD (Westernized, Educated, Industrialized, Rich, Developed) cultures, according to Senongo Akpem’s book “Cross-Cultural Design.” However, if we want our designs to represent the increasingly globalized world in which we live, we need to be making things that are both multicultural experiences and culturally sensitive. If we don’t, we won’t be able to satisfy the demands and expectations of users. It also implies that we unintentionally deny access to our goods and services to populations across the globe. The user ultimately benefits by designing via a cultural lens, and this is what ultimately propels a project’s success from the outset.
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