Responsive Design: What is it?
Here’s a brief rundown of responsive design’s functions first. In essence, responsive design is the process of building a website so that its components and content adjust automatically to fit the screen size of the device. It stops images from taking up more space on the screen and saves mobile users from having to zoom in or out of your content.
Avoiding needless resizing, scrolling, zooming, or panning that happens on websites that don’t have optimization for various devices is the ultimate goal of responsive design. These websites can be very challenging to navigate, and you might lose out on potential clients who give up trying to figure things out because they are frustrated.
Additionally, we eliminate the necessity to create a separate mobile website for smartphone users by using responsive website design. Currently, you can create a single website that automatically adjusts to the screen size of the device, rather than creating separate websites for each size of screen.
Why Should You Invest in Responsive Design?
Our society is multi-screen oriented. You never know what device someone will be using to view your website, so it’s critical that it be accessible from a wide variety of devices.
According to responsive website statistics, it makes sense to target both desktop and mobile users. Viewers on mobile devices currently exceed viewers on desktops, and this trend will only intensify as more people gain access to smartphones worldwide.
Furthermore, Google declared at the beginning of 2015 that mobile friendliness will start to influence search engine rankings. This meant that because mobile searchers and viewers wouldn’t have a positive experience on mobile-friendly websites, they might lose some ground in search engine results.
In conclusion, the following are some advantages of selecting responsive design for your website:
- Cost effectiveness
- Improved user experience
- Search engine optimization gains
- Ease of management